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Free store audit · about 60 seconds · no signup

Know where profit leaks.Know what to fix.Know when to scale.

Your AI growth manager for ecommerce. Beanstalk thinks like a commercial manager inside your business, on numbers that matter and targets you can achieve.

Seven numbers, plus two for your trend. Works best for Shopify stores.

See a sample store
  • No signup
  • No store connection
  • Never used to train AI
THE PROBLEM

Revenue’s up. Is profit?

Most founders can see their sales. Far fewer can see where profit is leaking, and none of their tools makes the decision for them.

  • 01

    Numbers that flatter

    Sales and ROAS can both look great while profit slips. Shopify, Meta, GA4, Xero and your agency’s report each tell a different story.

  • 02

    No yardstick

    Is 25.8% of orders from returning customers good? Not until you know pantry brands run 18% to 35%, and that seasonings get reordered.

  • 03

    No time

    The numbers get looked at late at night, if at all, and nobody watches the whole business between agency reports.

HOW IT WORKS

Start free in 60 seconds. Keep a growth manager on your numbers.

  1. 1Free · no signup

    Run the free store audit

    Enter your store’s URL and seven numbers, plus two for your trend. In about 60 seconds you get a Pulse Card: the growth decision, where profit leaks, and the three things to do next.

  2. 2Read-only · about 2 minutes

    Connect Shopify

    Beanstalk checks every number against your real orders, shows what you said against what’s true, and traces each leak to the metric driving it.

  3. 3Free trial first

    Manage to your targets

    Set one or two goals. Beanstalk suggests the rest from your margin and your segment, recommends your next move, and checks whether each fix worked.

Not ready to share numbers? See what Beanstalk makes of a sample store first.

See a sample store

A growth manager’s rhythm

Every card can be read aloud in about a minute.
  • EVERY WEEKNow

    Weekly health check

    Scale, hold or fix, with the move and its safeguard. Refreshed weekly, for any period you pick.

  • EVERY MORNINGComing soon

    Daily Pulse

    A 15-second pulse check: normal, or the one thing to fix.

  • EVERY MONTHComing soon

    Monthly profit review

    In-depth analysis: your profit and margins, cohort and customer lifetime value, and next month’s targets reset.

A PULSE CARD, EXPLAINED

Every card reads like a briefing from your growth manager

The decision comes first. Then where profit leaks, why, your options and your progress. Read it in a minute, or listen to it.

SAMPLE STORE · PULSE CARDHealth supplements, AU · last 30 days
Ready to scale1 leak worth A$8.9K a month
A$46,200 left after marketing26.4% of A$175,000 in sales. Same 30 days last year: about A$17,200 short.

WHERE PROFIT LEAKS

#1Repeat buyingabout A$8,900 a month

No other major leaks. Watch: the average order of A$84.73 sits A$15 under the A$99.95 free-shipping line.

WHY

Orders from returning customers25.8%
0%Supplements brands: [LOW]% to [HIGH]%50%

Mid-range, but supplements get used up and reordered, so this should sit higher. At the top of the range, repeat buying is worth about A$8,900 a month more.

YOUR OPTIONS

Scale marketing in 15% weekly stepsRecommended
New customers pay back on the first order: about A$14 left after a A$33 acquisition cost.Stop rule: hold if new-customer MER falls below 2.0 (today 2.57).
Add a reorder reminder 30 to 45 days after a first orderGoes after the A$8,900 leak · low effort · run it alongside
Add a bundle priced just over free shippingLifts the average order past A$99.95 · medium effort

PROGRESS TO TARGET

Monthly sales target: A$200,00088%
A$175,000 in the last 30 days. Your MER floor is 3.0; today it’s 3.46.
Ask BeanstalkHow far can I scale before MER drops below 2.0?What is my repeat rate costing me?
Sample store. Your numbers will differ. Every number opens its definition and the data behind it.

  1. The growth decision

    Scale, hold or fix, in one line, with profit after marketing as the headline number. The same four decisions appear everywhere:

    • Scaling profitably
    • Ready to scale
    • Growing with risk
    • Fix before you scale

  2. Profit leaks, in dollars

    Ranked by what each one costs you a month. A healthy store hears “no major leaks” and gets its headroom instead.

  3. The metric driving it

    Each leak traced to the number behind it, against the range for brands like yours.

  4. Options, then one pick

    Two or three moves with their value and effort, the recommended one marked, and the stop rule that tells you when to hold.

  5. Progress to your target

    Your goals and safeguards, and your pace towards them. Beanstalk suggests targets you can actually hit.

See this for your store
WHAT IT CONNECTS

From click to cash

Beanstalk reads your ads, analytics, store and email data, read-only, so every decision rests on what actually happened.

  1. 1 · ADSMetaGoogle AdsTikTokRolling out
  2. 2 · ANALYTICSGA4Connected today
  3. 3 · STOREShopifyConnected today
  4. 4 · EMAILKlaviyoRolling out
  5. 5 · ACCOUNTSXeroNext: true profit and cash

Until your ad platforms are connected, add your marketing spend in Settings, so profit is right from day one.

COMPARED WITH

A commercial manager’s thinking, at software prices

An ecommerce manager costs a median A$92K a year. A fractional CMO costs A$10K to A$18K a month. Here’s where the usual alternatives stop short.

How Beanstalk compares with dashboards, AI assistants, agencies and a fractional CMO
OptionWhat it does wellWhere it stops short
Dashboards and profit appsAccurate numbers, many connectorsThey show what happened. You still work out what it means and what to do.
AI chat assistantsFree, fast and conversationalThey answer only what you ask, with no yardstick, and answers vary between runs.
AgenciesChannel skill and executionAccountable for their channel, not your whole P&L.
Fractional CMOReal judgement across the businessA$10K to A$18K a month, part-time, and not watching every week.
BEANSTALKWatches your numbers every week, benchmarks each one against brands like yours, and makes the decision, with real experts when you want a second opinion.
Start my free audit
PROOF

MAKU Studios lifted profit after marketing from 25% to 41% of sales

Profit after marketing (contribution margin)
25% → 41%
Sales per marketing dollar (MER)
4.4 → 6.8
Average order value
A$90 → A$155
Reliance on discounts
14% → 9%
“Beanstalk understood our business, provided insights we wouldn’t have found, and guided us on what to do next. We finally felt confident making commercial decisions.”
Kyall Fenaroli, founder, MAKU Studios · built a profitable business model · named Best Emerging Brand 2026 by Ragtrader in Australia
Read the MAKU case study →
YOUR GROWTH TEAM

Do it yourself, talk it through, or get it done

Every Pulse Card ends with three ways forward. Take as much help as you want.

DO IT YOURSELF

Make the move

Beanstalk gives you the next move and its stop rule. Your action list checks at the next refresh whether it worked.

Start my free audit →
TALK IT THROUGH

Talk to a profit expert

Walk through your card with a human advisor and weigh up your options before you commit.

GET IT DONE

Hire a matched partner

A specialist matched to the gap on your card sets up the fix for you.

Find a partner

Run an agency, fractional CMO practice or ecommerce accounting firm? Join the partner programme

TRUST

Your numbers stay yours

You can check every number Beanstalk shows you, and you decide what it can see.

How we handle your data →

  • Read-only

    Beanstalk can read your store and ad data. It can’t change anything.

  • Never trains AI

    Your numbers are never used to train AI models.

  • Delete anytime

    Disconnect and delete your data whenever you like.

  • Code does the maths

    Code calculates every number and every decision; AI only writes the words. Same inputs, same decision.

PRICING

Start free. Pay when it’s managing your real numbers.

Free store audit

FreeNo signup. No store connection.
  • A Pulse Card with your growth decision
  • Profit leaks against your segment’s benchmarks
  • The three things to do next
  • Email it, share it, re-check in 30 days
  • 3 questions a month to Ask Beanstalk
Start my free audit

Growth plan

US$49 a monthFree trial on your real numbers first
  • Live data from Shopify, integrated with GA4 and Meta
  • Every leak traced to the metric driving it
  • Your targets, safeguards and pace
  • The weekly health check, to read or hear
  • Unlimited questions to Ask Beanstalk
  • Invite your team and your agency
See full pricing

Is your store growing profitably?

Find out in about 60 seconds. Seven numbers, no signup.

Read-only if you connect · never used to train AI · delete anytime